VisionHow do you create a good Twitter pinned post?
To create a good Twitter pinned post, pick or write one post that shows a new visitor exactly what they'll get by following you, then pin it from the post's menu. Strong options include an intro post, your best thread or a free resource. X shows the pinned post first on your profile.
Think about the last time you tapped on a stranger's profile after a good reply. Your eyes probably went straight to the top post. If it was great, you scrolled more. If it was a random joke from months ago, you likely left.
That top spot is the pinned post. It's the one piece of content on X (formerly Twitter) that you fully control for every visitor.
Most people either leave it empty or pin something once and forget it for a year. That's a missed chance, because a pinned post works for you every single time someone lands on your profile.
What is a pinned post on X and why does it matter?
A pinned post is a post you fix to the top of your profile. According to X's profile help page, when others visit your profile, it is the first post they will see.
That makes it your best shot at turning a visitor into a follower. Your bio makes a promise, and the pinned post proves you can keep it. Both are core parts of optimizing your Twitter profile for followers.
Here's the thing: visitors don't scroll much. If the first post doesn't show your value, many never see your second or third.
What should you pin to your Twitter profile?
Pin the post that best answers "why should I follow you?" for a brand-new visitor. For most accounts, that's one of six types, and the right one depends on your goal.
1. The intro post
A short post or thread that says who you are, what you post about and who it's for. It works well for new accounts that don't have a standout post yet. Keep it about the reader: what they'll learn, not your whole life story.
2. Your best-performing thread or post
If one post clearly did better than your others, pin it. It already proved it can hold attention. Just make sure it's about your main topic, not a one-off viral moment that has nothing to do with what you usually share.
3. A free resource
A guide, template, checklist or tool that solves a real problem. This works well for creators and founders who want newsletter sign-ups or leads. Give real value in the post itself, then link the full resource.
4. A current launch or offer
Launching a product, course or event? Pin it for the launch window. Just remember to swap it out afterward, or it starts to feel stale.
5. A proof post
Before and after work, a case study of your own project, or a short story of something you built. Proof beats claims every time.
6. A welcome or community post
A post that invites people in, like "New here? Reply with what you're working on." This suits accounts built around conversation.
How do you write a pinned post that earns follows?
Write a pinned post that earns follows by leading with a clear benefit, delivering real value in the post itself, and ending with one simple next step. It should still make sense months from now.
- Open with the payoff. The first line should tell the reader what they get. "Here's how I plan a week of posts in 30 minutes" beats "Some thoughts on planning."
- Make it evergreen. Avoid "today," "this week" or news that will date fast.
- Proofread before you pin. X's Edit post help page lists pinned posts among the posts that can't be edited.
- Add one visual if it helps. A screenshot, chart or photo of your work can make the post easier to scan.
- End with one call to action. X's business basics page suggests including a clear call to action where it applies, such as "Visit our site."
- Keep hashtags to a minimum. The same X page suggests 1 to 2 per post if you use them at all.
If your pinned post is a thread, the free thread maker helps you split a long draft into clean posts. For a single post, the post length checker shows how much room you have. And the guide on writing viral Twitter threads covers thread structure in depth.
How do you pin a post on X?
Pin a post on X in four steps: go to your profile, find the post, open the menu at the top of the post, and choose "Pin to your profile," then confirm. It takes under a minute on web, iOS or Android.
- Go to your profile and find the post you want to pin.
- Click or tap the more icon at the top of the post.
- Select Pin to your profile.
- Click or tap Pin to confirm.
To unpin, open the same menu on the pinned post and choose Unpin from profile. At the time of writing (October 2026), pinning a different post moves it into the top spot instead.
How do you pick the right post to pin?
Pick the post that did well with people who don't follow you yet, on the topic you want to be known for. Raw likes can mislead, because a post might do well only with your existing fans.
Look at views compared with your usual numbers, and at replies and profile visits if you can see them. The guide on finding your best performing tweets explains how. I built a free extension, XVision, that rates each of your posts against your usual views in its growth dashboard, which makes it quicker to spot a standout post worth pinning.
When should you change your pinned post?
Change your pinned post when you publish something stronger, when a launch ends, or when it no longer matches your bio. A good rhythm is a quick review every month or two.
Watch your follower gains for a week or two after each change. If follows improve, keep it. If not, try a different type from the list above. This is a simple test you can repeat, and it gets easier each time.
For the rest of the profile, the Twitter profile optimization checklist covers every part, and the guide on turning profile visits into followers goes deeper on the visit-to-follow step.
Your pinned post is your best first impression
A good pinned post is one of the simplest, highest-payoff changes you can make on X. Pick a post that shows your value, make it evergreen, add one clear next step, and pin it. Then check in every month or two. You'll be surprised how much work one well-chosen post can do while you're busy writing the next one.
Frequently Asked Questions
Can you pin more than one post on X?
X's help center describes pinning a post to your profile as a single post that appears first when people visit. Pinning a different post moves the new one into that top spot. To feature several posts, link to them from inside your pinned post or combine them into one thread.
Does unpinning a post delete it?
No, unpinning a post on X does not delete it. Choosing "Unpin from profile" only removes the post from the top spot, and it stays on your profile in its normal place by date. Deleting a post is a separate action in the same menu, so read the option carefully before you tap.
How long should a Twitter pinned post be?
A Twitter (X) pinned post should be as long as it needs to deliver one clear benefit, and no longer. A single short post or a thread of about 5 to 10 posts is a common format. The first line matters most, because visitors decide within it whether to keep reading.
Should a pinned post include a link?
A pinned post can include a link if it leads to something useful, like a free guide, newsletter or product page. Put real value in the post itself first, so it stands alone. X's business basics page suggests a clear call to action where it applies, such as "Visit our site."
Does a pinned post get more reach on X?
X has not said that pinning a post boosts its reach in the algorithm. Pinning changes where the post appears: X shows it first on your profile, so every profile visitor sees it. That makes it valuable for converting visitors into followers, even if it does not add views from the feed.